“Time is free, but it’s priceless. You can’t own it, but you can use it. You can’t keep it, but you can spend it. Once you’ve lost it you can never get it back” Harvey MacKay

Time is the true great equalizer. We are all given exactly 24 hours to spend each day. The majority of our time is spent in school during childhood and adolescence, but as an adult you get to choose how your time is spent. Certain amounts of time are fixed, such as time spent at work or even on your commute, but what needs to be discussed is how you spend your “free time”.

E to E ratio.

“Time is what we want most, but what we use worst” Willian Penn

Brian Tracy teaches a great principle called the E to E ratio. He explains it is one of the key secrets to becoming successful. What is the E to E ratio you ask? It’s simply Entertainment to Education ratio. How much of your time do you spend on Entertainment (watching TV, playing video games, scrolling on social media platforms, etc.) to how much time you spend on Education. That doesn’t necessarily mean going to school, but reading an interesting book, listening to an audio program, or watching a documentary. This is important because the people getting ahead are the ones who are acquiring knowledge.

Before the internet, you had to go to a university or local college to study a particular trade and looking things up probably meant going to your local library, but today there is no excuse: you have all the knowledge you could ever want literally at your finger tips. If you don’t like to read, there are YouTube videos on just about every topic imaginable. You can take classes online at your own pace, no need to worry about changing your work schedule or missing your kid’s soccer game to be in class. It’s just a matter of making the choice to use your free time wisely.

It is well documented that the most successful people in the world spend their time reading and learning. Some might say, “of course they can do that, they are rich. They have all the free time in the wold.” My question is, do they have the free time because they are rich or are they rich because they’ve used their free time to educate themselves?

Thank you,

Rogelio H. Charles